Connect with us

Hi, what are you looking for?

BasicTradingTips.comBasicTradingTips.com

Tech News

It’s perfectly fine to ignore your smartwatch this January

Person looking at Training Load on the iPhone 16 next to a Series 10 watch
If you saw my training load data for January, it would resemble a stock crashing. Hard. | Photo by Amelia Holowaty Krales / The Verge

Every January, fitness tech and wearable companies love to remind us about New Year’s Resolutions. For a small number of people, New Year’s features, challenges, and marketing campaigns will be exactly the push they need. For everyone else, they’re another reason to feel bad about yourself.

The start of the new year is when Peloton Bikes go on sale, Apple trots out its annual Ring in the New Year Challenge badge and new Fitness Plus content, and anecdotally, it’s when I see a lot of friends suddenly start logging miles in Strava. But this year, I saw a new marketing tactic: Quitter’s day.

Quitter’s day is the second Friday in January — the day when most people throw in the towel on New Year’s Resolutions, fitness related or otherwise. Apple rolled out an Apple Watch commercial around it, encouraging people to “quit quitting” with a little extra wrist-based motivation. Popular strength training app Ladder also jumped on the trend with a humorous ad hinting that, if you just have Ladder coaches in your ear, you too can avoid quitting.

I was on the ground at the giant CES trade show during this year’s Quitter’s day. CES is a week where I’m lucky if I get one workout in, eat three…

Read the full story at The Verge.

You May Also Like

Tech News

Illustration by Samar Haddad / The Verge You may be wondering how to delete your Facebook account now that fact-checking is no longer considered...

Tech News

NBC Between Nosferatu and Wolf Man, it feels like Hollywood has come back around on good, old fashioned monster movies. And it seems like...

Tech News

The company created a sensation by making TVs that look more like art and less like tech. With The Frame Pro, Samsung is trying...

World News

Ireland is suffering from the same kind of housing crisis that has hurt the US. Not surprisingly, the crises in both countries have their...