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Netflix adds Beyoncé to live entertainment juggernaut

Beyoncé against a black background, tossing a football towards the camera.
Image: Netflix

Netflix is trying to carve a slice of the live entertainment market, and it’s enlisting help from Beyoncé to do so. The Houston-born singer will perform in her hometown on December 25th, headlining the halftime show for the Texans-Ravens NFL matchup as part of Netflix’s Christmas Gameday live show.

Beyoncé’s performance will take place in the second of two NFL games that Netflix is streaming on Christmas Day, the first being between the Kansas City Chiefs and the Pittsburgh Steelers. The star is set to perform songs from Cowboy Carter live for the first time, and “is expected to bring along some special guests” that featured on the album, according to Netflix’s announcement. The games mark Netflix’s NFL streaming debut, having secured a…

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