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Netflix is starting to phase out its cheapest ad-free plan

An illustration of the Netflix logo.
Illustration by Alex Castro / The Verge

Netflix is following through on its plan to phase out its cheapest ad-free tier for existing subscribers. As spotted in numerous posts on Reddit, Netflix is now asking some basic plan subscribers to choose a new plan to stay subscribed to Netflix.

One Reddit user received a notification on their Netflix app, saying “Your last day to watch Netflix is July 13th. Choose a new plan to keep watching.” Subscribers paying $9.99 / month for the basic plan will have to choose either the $6.99 ad-supported tier, the $15.49 ad-free tier, or the $22.99 ad-free 4K premium plan.

Judging by the posts on Reddit, it looks like most users receiving the prompt are located in Canada or the UK, which tracks with Netflix’s plan to phase out the basic…

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