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How to make an EV tire that won’t pollute the environment

Enso tire tread
Enso’s eco-friendly tire. | Image: Enso

Congratulations, world. We’ve done it. Since passing the Clean Air Act in the 1970s, we’ve reduced cancer-causing particulate emissions from our cars and other sources dramatically, a change that has added years to our lives.

That’s the good news. The bad news is that we can now spend more time focusing on the remaining sources, including some unexpected ones. In an EV era, tires are becoming the greatest emitters of particulate matter, and as we’ve seen, whether it’s the microplastics in our shrimp or the preservatives in our salmon, they’re having a disturbing impact on our environment.

Gunnlaugur Erlendsson wants to do something about that. The affable…

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