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Inside the Google algorithm

An image of the Google logo on top of a Vergecast illustration.
Image: Alex Parkin / The Verge

The algorithm that powers Google Search is one of the most important, most complicated, and least understood systems that rule the internet. As of this week, though, we understand it a little better. Thanks to a huge leak of API documentation, we got an unprecedented look at what Google cares about, how it ranks content, and how it thinks the internet should work. The leaked documentation is dense, and it doesn’t tell us everything about how Google ranks, but it does offer a set of signals we’ve never seen before.

On this episode of The Vergecast, we discuss everything in the leaked documents, the SEO community’s reaction, the potential regulatory implications of it all, and what it means to build a website in 2024.

After that, we talk…

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