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Why Elon Musk needs MrBeast

Image: MrBeast

Exactly how much money can you make by uploading a video to X? The going assumption has been that X — like Twitter before it — is a poor platform for video creators that can’t compete with YouTube and TikTok in terms of monetization and reach. So there’s been a lot riding on the results of a recent test by MrBeast, who aimed to see whether he could actually make money on Elon Musk’s platform.

Last week, MrBeast, real name Jimmy Donaldson, posted a video to Musk’s platform with the explicit goal of seeing “how much ad revenue a video on X would make.” Musk had previously encouraged MrBeast to post to X, and he sent out an excited message shortly after the test went up. “First MrBeast video posted directly on !” Musk wrote. Now, a week…

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