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Google is making it easier to buy from small businesses

Google logo with colorful shapes
Product Studio, Google’s AI-powered image editing tool for merchants, is rolling out in the US starting today. | Illustration: The Verge

Google is introducing new Shopping features that allow merchants to quickly update product imagery using generative AI and make it easier to display important shop information to attract new customers.

Starting today, Google merchants in the US can label themselves with a new “small business” attribute that makes it easier for shoppers to identify mom-and-pop-style stores. Stores that carry this new attribute will be clearly labeled as a small business in Google Maps, and products sold by these merchants will feature a “small business” tag in Google Search.

Image: Google

This should make it a little easier to support small, local businesses over large corporations.

These updates only apply to US-based…

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